7/27/2023 0 Comments Event promotee![]() ![]() ![]() If the event is a festival, the promoter will also hire a festival director and event operations coordinators.Īt its heart, concert promotion is the art of creating an audience for a show and can involve almost anything that has to do with filling seats, such as ticketing and quality control. Finally, the promoter works with concert/event producers-either in house or third party-to arrange travel, transportation, and lodging for the artist and crew, as well as on-site hospitality to devise a rider (a set of requests, usually creature comforts) with the artist and to create a production schedule for load-in, load-out, lighting, and sound. Then there's the matter of designing and executing a marketing strategy. Once a budget is in place, they might secure performers, pick a venue, and negotiate contracts and fees. Success hinges entirely on the promoter's music and market savvy, negotiating skills, and ability to recruit an audience. Concert promotion is at heart a numbers game, and since promoters assume all of the financial risk for the shows they put on, they have to be sure that the event will be profitable. Promoters need to be as disciplined as they are passionate, able to negotiate intelligently, keep tight control over expenses, and pay careful attention to the myriad details involved in producing a live music event.įor concert promoters, every job begins with budgeting: determining the right amount of money to spend on a concert, tour, or festival in order to maximize returns. Rather, they independently plan, market, and sometimes produce live concerts, including single shows, tours, festivals, and special events. But while a talent buyer books performers for the venue where they work and a booking agent represents performers looking to set up live shows, concert promoters aren't affiliated with a venue or an artist. It's easy to confuse the work of concert promoters with that of talent buyers, booking agents, concert producers, and other behind-the-scenes players in the live music business, and for good reason: there's plenty of overlap. ![]()
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